Make Your Brand's Website Relevant to the Sales Process

Over here at Mudhouse, we believe that too many brands miss opportunities to capture attention and add immediate relevance to the customer once the customer finds them online.  We've listed some ideas on how an organization’s website could immediately strike greater engagement possibilities:

• Develop a blog and use it as a sales tool/testing ground. Posts should be brief, incorporate photos and/or videos that help in telling a story and speak in a conversational tone.  Be ready to respond to comments and questions in a timely fashion, noting which topics have the most traction for your prospects.
• Analyze where people are clicking, use trackable URLs (bit.ly offers metrics) and regularly review the metrics
• Offer Q&As with happy customers and how your product offering is being implemented, using both video and text
• "Socialize" the press area and more visible areas of your site, ensuring content is shareable and interactive
• Incorporate product and service reviews via third-party applications that live within your web platform



Comments

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