Show Love to Brand Advocates
Friday, January 13, 2012 at 10:03AM What would you say if you could add 5, 10, or 1000+ marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends and if all they expected in return is recognition and access to insider information?
I just described brand advocates. Newsflash, this is not groundbreaking insight on my behalf. Word-of-mouth is the time-proven cornerstone of successful marketing and the term brand advocates is just a moniker given to those who supply your brand positive word-of-mouth.
But now, for the unique insight. We have the greatest opportunity in marketing history to enable and arm our brand advocates. We can supply the tools, the channels and even the audiences to brag about our products and services through digital marketing. The best news of all? It's as accessible to the small business as it is to the Fortune 500 companies of the world.
Take advantage and level the playing field.
Reader Comments